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Regional Target Market Analysis

A Target Market Analysis (TMA) is has been completed for the 11-county Northeast Michigan region. This study was conducted by Land Use|USA.

LandUse|USA is approved by the State of Michigan to conduct Target Market Analysis (TMA’s) under MSHDA’s Place-Based Planning Program. The TMA approach involves a study of households and populations who are on the move, and involves a detailed study of their lifestyle preferences. This approach is also customized to determine the preferences among Missing Middle housing formats, and among missing retail, shopping, entertainment, and recreational venues.

Download the Target Market Analysis reports below:

Northeast Michigan Regional Workbook

Alcona County TMA

Alpena County TMA

Cheboygan County TMA

Crawford County TMA

Iosco County TMA

Montmorency County TMA

Ogemaw County TMA

Oscoda County TMA

Otsego County TMA

Presque Isle County TMA

Roscommon County TMA